The industry Fast Fashion continues to grow rapidly, and with it, the culture of consumerism also continues to increase considerably. However, these practices are not responsible or aware of the environmental consequences, working conditions or toxic inputs to be used in production.
But what exactly is the F ast Fashion? And how is it different from S low Fashion? Today we will tell you a little more about the difference of each production model, their designs, the resources they use, and much more.
The Fast Fashion is a linear production model that It is based on the mass production of garments in a very short time and at a low cost; which allows companies that work under this approach to always launch new clothing collections in record time and at greatly reduced prices.
The Slow Fashion , on the contrary, maintains a focus on circular economy , in which production is carried out on a small scale and in a traditional, ethical and sustainable way, thus being more friendly and respectful with the environment, consumers, and workers in the industry.
Likewise, among the most outstanding differences of both models we have:
So why the Fast Fashion has it become so popular?
Here it is important to keep in mind the role we play as consumers, and the culture we have adopted of normalizing low prices, and buying, wearing and disposing of clothes easily; without thinking about everything that is behind the industry and without paying attention to the origin of our purchases.
The Slow Fashion invites us as consumers to slow down the unbridled consumption, to be done shopping conscientiously , and to give each piece the value it deserves, prioritizing quality; in addition to promoting the giving of a second life to the garments, be it repairing, giving a new use, exchanging or even reselling them. In turn, it invites brands to always seek to work with inputs and processes that are increasingly natural and / or environmentally friendly 🍃